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Productivity App-apalooza! Fourth Edition

A few times per year, the ProductivityCast team comes together to share with you a few software products and/or services that we know/use in our personal productivity systems, or with our client’s systems. We call this series Productivity App-apalooza, and do this in three rounds, with each of us taking the opportunity to explain the tool and why we believe it provides value to our productivity (and possibly yours). With that, here’s Productivity App-apalooza, Fourth Edition! (If you’re reading this in a podcast directory/app, please visit https://productivitycast.net/117 for clickable links and the full show notes and transcript of this cast.) Enjoy! Give us feedback! And, thanks for listening! If you'd like to continue discussing Productivity App-apalooza! Fourth Edition from this episode, please click here to leave a comment down below (this jumps you to the bottom of the post). In this Cast | Productivity App-apalooza! Fourth Edition Ray Sidney-Smith Augusto Pinaud Art Gelwicks Francis Wade Show Notes | Productivity App-apalooza! Fourth Edition Resources we mention, including links to them, will be provided here. Please listen to the episode for context. Round 1 Art - Journey (Journey: Diary, Journal - Apps on Google Play) Augusto - Overcast Francis - SavemyTime Toggl TrackRescueTime Ray - Google Forms Round 2 Art - Fleksy (https://play.google.com/store/apps/details?id=com.syntellia.fleksy.keyboard) Gboard Augusto - MindNode & Mind42 SimpleMind, Mindjet (now known as MindManager) Francis - ZenniOptical Ray - FancyHands(Sign up with this link and get 50% off your first month or 5% off your first year.) Round 3 Art - Mighty Networks Personal Productivity ClubMighty Taskers Augusto - Day One Journal Francis - Google Authenticator Ray - Asana Raw Text Transcript Raw, unedited and machine-produced text transcript so there may be substantial errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases. The time coding is mm:ss (e.g., 0:04 starts at 4 seconds into the cast’s audio). Read More Text transcript coming soon! Download a PDF of raw, text transcript of the interview here. (Text transcript coming soon!)
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Convenience: Personal Productivity Enabler, or Not?

Back when smartphones first came out, some (including Francis) asked the question: is a smartphone superior to a knapsack full of gadgets? For example, was a sack with a camera, pda, phone a functional equivalent?  If so, did it offer more than convenience? Was there a real improvement in productivity? Since then, the question has been answered by apps which rely and interact with multiple other apps, but the question is still valid. Just because a technology allows something to be done more easily or conveniently, may not mean that it allows for a bona fide improvement in personal productivity. What does a material productivity improvement look like? How can it be measured? (If you’re reading this in a podcast directory/app, please visit https://productivitycast.net/116 for clickable links and the full show notes and transcript of this cast.) Enjoy! Give us feedback! And, thanks for listening! If you'd like to continue discussing Convenience: Personal Productivity Enabler, or Not?, please click here to leave a comment down below (this jumps you to the bottom of the post). In this Cast | Convenience: Personal Productivity Enabler, or Not? Ray Sidney-Smith Augusto Pinaud Art Gelwicks Francis Wade Show Notes | Convenience: Personal Productivity Enabler, or Not? Resources we mention, including links to them, will be provided here. Please listen to the episode for context. https://www.youtube.com/watch?v=2vQVofN3YIY How I'm Getting a Smartphone, While Avoiding Crazy Habits Do You Need New GTD Contexts?. Or do you need to stop using them… | by Francis Wade | 2Time Labs Raw Text Transcript Raw, unedited and machine-produced text transcript so there may be substantial errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases. The time coding is mm:ss (e.g., 0:04 starts at 4 seconds into the cast’s audio). Read More Voiceover Artist 0:00Are you ready to manage your work and personal world better to live a fulfilling productive life, then you've come to the right place. ProductivityCast the weekly show about all things productivity, here are your host Ray Sidney-Smith and gousto been out with Francis Wade and Art Gelwicks Raymond Sidney-Smith 0:17Welcome back, everybody to ProductivityCast the weekly show about all things personal productivity. I'm Ray Sidney-Smith. Augusto Pinaud 0:22I'm Augusto Pinaud. Francis Wade 0:23I'm Francis Wade. Art Gelwicks 0:24And I'm Art Gelwicks. Raymond Sidney-Smith 0:25Welcome, gentlemen, and welcome to our listeners to this episode of productivity cast. And in this episode, I'm going to turn it over to Francis to lead us into the conversation. Francis, you had a topic that you wanted us to talk about related to convenience. And so can you explain to listeners your experience and what we're going to talk about today? Francis Wade 0:46Sure. I'm a I was a late adopter to smartphones. I didn't have one for a long time. And everyone was raving about how great they were. And I asked the question, why do I need a smartphone. And my initial observation was that the smartphones at the time, which was the early 2000s, mid 2000s, I argued that they were no better than a knapsack of gadgets. So if I had a knapsack with me, and I carried it everywhere, and it had a phone, PDA, GPS, a recording device to record audio, and record and a video camera, the smartphone, which combined those elements into one, my argument was that that wasn't more productive than my knapsack of gadgets. It was more convenient. And just because they were no bundled into a single device, did not make people more productive against capital P productive, although the convenience could not be argued with. So all the time that the argument was resolved, because there were lots of apps that came out in doo, doo, doo doo time that that had multiple connections between the dif...
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Personal Productivity Scorecard

What can you do in short periods which demand that you get a lot done, sometimes with overlapping deadlines? They are especially bothersome if your calendar is full and you feel as if you are already giving 100%. In those moments, you can’t defy time: you must ramp up your productivity.

As a Jamaican manager, January and September are probably a couple of your busiest months. Why? Both represent traditional returns from days spent away from the office. Projects which have been paused need to be resumed with gusto, energized by your downtime.

Some professionals fear or hate these two busy seasons, and others. They are forced to increase their productivity by several notches, but face a problem. They lack the methods. Believing their plates are full, they are actually mistaken. Here are some solutions the most effective people apply during their crunch times.

1) Tracking Personal Progress

What indicators of success do you use from one week to the next? While your company and department may have no problem measuring financial and operational metrics, there are few professionals who employ a personal scorecard.

If you’re like most, you probably have a vague sense of your performance, but it probably will not be enough. Certainly, those who perform at the highest level of any sport don’t rely on fuzzy feelings. But few professionals know how to create a scorecard showing their measurable accomplishments. And if they track one or two goals like sales or expenses, they almost never have a “balanced” scorecard covering the critical parts of their lives.

Consequently, even if they set ambitious goals such as a promotion or placement on a key project, they get lost. Instead of making progress, the daily grind buries them. A short-term focus driven by emergencies dominates.

Over time, their inattention leads to personal problems: unwanted pounds get added, technology skills wane and close friends drift away. Then, life intervenes with a dramatic, unexpected wake-up call. For example, the big plan for a relaxed retirement turns into a series of medical crises initiated by a heart attack. You failed to maintain your health at a younger age.

The remedy is simple: treat your entire life as if it were a precious resource whose well-being must be actively fostered. Pull out a spreadsheet and begin tracking. The cost? $0.

2) Creating a daily start-up routine

Most professionals who start personal tracking eventually stumble across another powerful technique: the morning ritual. Each single practice, which is a component of the ritual, may be ordinary, but the power lies in completing them as a group, over and over again.

Follow this habit and you’ll find it easy to scale to weekly, monthly and annual rituals. They all serve a similar purpose: at the beginning of a time period, you simply follow your own instructions.

But this is more than a convenience. Research shows that your mind requires a great deal of cognitive energy to innovate a brand new activity. However, when there is an existing script or checklist to follow, you can execute without pausing to re-think. So a periodic ritual saves precious time and effort.

You’ll also find that adding data to a scorecard is easy when it’s part of your daily ritual. The two practices are perfect complements.

3) Recognize Your Own Progress

New recruits from school to most companies often have a difficult time making the transition. The reason? Their former learning environments are highly gamified, but the new one isn’t. What do they find instead? Poor feedback, vague performance reviews, unclear goals and internal politics, which trump objective standards. Disillusionment sets in, blamed on the opaque, unfair nature of corporate life.

If you want to become more effective, you must learn to be content with self-recognition. This may take some maturity to achieve, but it’s the key to accomplishing important goals, even when others may not understand or approve.

This doesn’t mean you should be a hermit: it’s just that outside feedback is just one input, not a final judgment. Retain that ultimate power: as the decision-maker, you can ride far above circumstances and opinions.

Now, you’ll be playing an entirely different game of your own creation. You won’t be relying on the ones other people try to enforce using society’s popular yardsticks. With your scorecard and rituals, you’ll determine success, especially in those moments when your workload spikes upwards.

This should leave you confident. You’ll never be stuck wondering how to respond to a situation that demands more from you than ever before. For you, it will be a matter of adjusting your tracking and rituals before proceeding.

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The unending new-tech learning curve

What can you do in short periods which demand that you get a lot done, sometimes with overlapping deadlines? They are especially bothersome if your calendar is full and you feel as if you are already giving 100%. In those moments, you can’t defy time: you must ramp up your productivity.

As a Jamaican manager, January and September are probably a couple of your busiest months. Why? Both represent traditional returns from days spent away from the office. Projects which have been paused need to be resumed with gusto, energized by your downtime.

Some professionals fear or hate these two busy seasons, and others. They are forced to increase their productivity by several notches, but face a problem. They lack the methods. Believing their plates are full, they are actually mistaken. Here are some solutions the most effective people apply during their crunch times.

1) Tracking Personal Progress

What indicators of success do you use from one week to the next? While your company and department may have no problem measuring financial and operational metrics, there are few professionals who employ a personal scorecard.

If you’re like most, you probably have a vague sense of your performance, but it probably will not be enough. Certainly, those who perform at the highest level of any sport don’t rely on fuzzy feelings. But few professionals know how to create a scorecard showing their measurable accomplishments. And if they track one or two goals like sales or expenses, they almost never have a “balanced” scorecard covering the critical parts of their lives.

Consequently, even if they set ambitious goals such as a promotion or placement on a key project, they get lost. Instead of making progress, the daily grind buries them. A short-term focus driven by emergencies dominates.

Over time, their inattention leads to personal problems: unwanted pounds get added, technology skills wane and close friends drift away. Then, life intervenes with a dramatic, unexpected wake-up call. For example, the big plan for a relaxed retirement turns into a series of medical crises initiated by a heart attack. You failed to maintain your health at a younger age.

The remedy is simple: treat your entire life as if it were a precious resource whose well-being must be actively fostered. Pull out a spreadsheet and begin tracking. The cost? $0.

2) Creating a daily start-up routine

Most professionals who start personal tracking eventually stumble across another powerful technique: the morning ritual. Each single practice, which is a component of the ritual, may be ordinary, but the power lies in completing them as a group, over and over again.

Follow this habit and you’ll find it easy to scale to weekly, monthly and annual rituals. They all serve a similar purpose: at the beginning of a time period, you simply follow your own instructions.

But this is more than a convenience. Research shows that your mind requires a great deal of cognitive energy to innovate a brand new activity. However, when there is an existing script or checklist to follow, you can execute without pausing to re-think. So a periodic ritual saves precious time and effort.

You’ll also find that adding data to a scorecard is easy when it’s part of your daily ritual. The two practices are perfect complements.

3) Recognize Your Own Progress

New recruits from school to most companies often have a difficult time making the transition. The reason? Their former learning environments are highly gamified, but the new one isn’t. What do they find instead? Poor feedback, vague performance reviews, unclear goals and internal politics, which trump objective standards. Disillusionment sets in, blamed on the opaque, unfair nature of corporate life.

If you want to become more effective, you must learn to be content with self-recognition. This may take some maturity to achieve, but it’s the key to accomplishing important goals, even when others may not understand or approve.

This doesn’t mean you should be a hermit: it’s just that outside feedback is just one input, not a final judgment. Retain that ultimate power: as the decision-maker, you can ride far above circumstances and opinions.

Now, you’ll be playing an entirely different game of your own creation. You won’t be relying on the ones other people try to enforce using society’s popular yardsticks. With your scorecard and rituals, you’ll determine success, especially in those moments when your workload spikes upwards.

This should leave you confident. You’ll never be stuck wondering how to respond to a situation that demands more from you than ever before. For you, it will be a matter of adjusting your tracking and rituals before proceeding.

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The Perfect Work Day

How do you design an inspiring day’s work? Is it a matter of luck, or chance? Or can it be engineered and turned on like a switch?

Let’s begin by defining what your “ideal” work day looks like. It probably doesn’t mean sitting in meetings dominated by others. Neither does it involve hours responding to electronic messages that should never have been sent in the first place.

Some employees don’t even try: they have resigned themselves to deliver a half-hearted effort. It’s the very opposite of a great days’ work.

Instead of following their example, let’s imagine that you have set a personal standard for top quality performance. In your best moments, you are solving unique problems using your finest abilities.

However, you can’t be successful without committing a major portion of your attention. In peak episodes, you tackle challenges which cannot be solved while watching television, or browsing YouTube.

But the structure of the modern office does not lend you much help, and this carries over to working from home. As such, these miracle days need to be consciously created, and may benefit from the following three elements according to the research of Mihaly Csikszentmihalyi and other experts.

  1. Uninterrupted Time to Hit the Flow State

It takes about 20 minutes to “get into the groove” and achieve the high-performing Flow State. In this mode, time flies as you give a challenging task your complete attention.

You have blocked all human, audible, visual or other interruptions to stop you from staying in a deep problem-solving mode. Here, you are using all the expertise you can muster to create a unique solution.

Your mind should also be free of distracting concerns that threaten to take you away. Handle them by scheduling time to deal with them later in your calendar and you’ll be shielded from their intrusion.

Given the priority nature of this work, your time in the Flow State must be pre-scheduled. This protects it against other activities which may crop up.

  1. Condition Your Environment

Unfortunately, your boss may not agree. Some of the worst managers believe they have a right to impose their priority-of-the-moment on you at a whim, disrupting whatever plans you had.

This is often little more than a power play.

Over time, you must make it your duty to train your boss to get what he/she wants in a different manner. In other words, there should always be a conversation to discuss the outcome wanted and its priority relative to other commitments.

The sooner you both realize that an unthinking habit of random switching won’t work, the better off you’ll both be. Your top quality work will give him/her improved results.

Consider the case of an employee I met who is managed this way. In a class she reported that she doesn’t make plans – she just does whatever her boss tells her to do that day. She arrives at work each morning as a blank slate.

Unfortunately, this kind of staff member is the first to be fired when budgets are cut. Why? She brings nothing unique or distinctive to the workplace, and learns little over time. Anyone can replace her.

If you work from home, you must be even more careful, as you should also turn off disruptive technologies and train family members to leave you alone when you’re doing your best work. But the principle remains the same. People in your life need to know when you are deeply engaged.

  1. Coffee and Stimulants

I never grew up a coffee drinker and only tried the stuff for the first time a few years ago. After some experimentation, I learned that it helps me do my best work, but there’s a caveat: like many good things in life, it needs to be carefully rationed.

As such, I drink only a single cup every one to two weeks, just when I need to enter the Flow State. In these rare instances, it does its job very well, allowing me to continue focused work for three times as long.

I’m not addicted, and my body is not accustomed to a daily dose. In addition, I only use it on weekends where I have more control, due to the fact that most offices are closed. This reduces the chance of emergencies and interruptions.

COVID-19 hasn’t changed the need for us to do great, inspiring work, but most agree that a traditional office isn’t required. In many cases, it only makes things worse.

However, there are principles which you can’t violate wherever you pull out your laptop. Customize them for your emerging hybrid situation and you can be more productive than even ever before in any environment.

Francis Wade is the author of Perfect Time-Based Productivity, a keynote speaker and a management consultant. To search prior columns on productivity, strategy, engagement and business processes, send email to columns@fwconsulting.com

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Voice Productivity

Today we are discussing about Voice Productivity. the ProductivityCast team explains how to use Voice on our devices and technology to be more effective and productive. We have in the past We discussed voice assistants in episode 071 (Personal Outsourcing) and episode 086 (IoT Productivity). (If you’re reading this in a podcast directory/app, please visit https://productivitycast.net/115 for clickable links and the full show notes and transcript of this cast.) Enjoy! Give us feedback! And, thanks for listening! If you'd like to continue discussing Voice Productivity from this episode, please click here to leave a comment down below (this jumps you to the bottom of the post). In this Cast | Voice Productivity Ray Sidney-Smith Augusto Pinaud Art Gelwicks Francis Wade Show Notes | Voice Productivity Resources we mention, including links to them, will be provided here. Please listen to the episode for context. Brain.fm Coffitivity Gboard (Gboard on iOS) Google Voice Why time passage is longer or shorter at different ages Reminders Pro Narro Active Words 4 Raw Text Transcript | Voice Productivity Raw, unedited and machine-produced text transcript so there may be substantial errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases. The time coding is mm:ss (e.g., 0:04 starts at 4 seconds into the cast’s audio). Read More Voiceover Artist 0:00 Are you ready to manage your work and personal world better to live a fulfilling productive life, then you've come to the right place productivity cast, the weekly show about all things productivity. Here, your host Ray Sidney-Smith and Augusto Pinaud with Francis Wade and Art Gelwicks. Raymond Sidney-Smith 0:17 And Welcome back, everybody to productivity cast, the weekly show about all things personal productivity, I'm Ray Sidney Smith. Augusto Pinaud 0:24 I am Augusto Pinaud. Francis Wade 0:26I'm Francis Wade. Art Gelwicks 0:27 And I'm Art Gelwicks. Raymond Sidney-Smith 0:26 Welcome, gentlemen, and welcome to our listeners to this episode. Today, we are going to be talking about voice productivity. And before the show started, we were talking about other things. And Arthur C. Clarke came up and I thought it was really interesting. So I'm going to start us off with this, which is Arthur C. Clarke is the British science fiction author. And he had these three laws that he talked about, of course, it's third laws, most known but I thought it was interesting for us to start off with kind of the other two, which is the first law of Clarke is that when a distinguished but elderly scientists, states that something is possible. He's almost certainly right. When he states that something is impossible, he is very probably wrong. Number two is the only way of discovering the limits of the possible is to venture a little way past them into the impossible, great for a science science fiction writer. Hmm. And then his third law, which is his most well known law, and the one that I want us to kind of kick off from is any sufficiently advanced technology is indistinguishable from magic. It really conjured up something really interesting about voice productivity, which is that just a few 100 years, there are people who would have you know, kind of been burned at the stake as as sorcerers and witches and whatnot for some of the things that we can now do without ever physically touching anything. And it's just remarkable that voice productivity has taken us there, we have this ability to use audio, both for input and output to be more productive. And I just I find it very fascinating. And I'm looking forward to this discussion. Now, in episodes 71. We discussed a little bit about this in the personal outsourcing episode. So if you haven't listened to that episode, head over jet ProductivityCast dotnet forward slash 07...
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Why “We’re Number One!” Goals Have Become Useless

In times past it was fashionable for corporate leaders to craft vision statements with commitments to be “number one” and “world class”. Lately, these have become less popular, with good reason. They are a sign of lackluster thinking which signals a lack of detailed planning.

Corporate leaders tend to fit a particular profile. They show strong Type A tendencies: energetic over-achievers who are time-sensitive and impatient. They drive themselves hard to accomplish great things, often bringing others behind them for the ride, ready or not.

However, if you have this trait, there may be an added one which gets you in trouble: your tendency to be competitive. If you get a lot of juice from beating other people, this approach works when goals are simple. It stirs up lots of extra effort and leads to reliable, continuous improvements.

Most CEO’s use this characteristic to grab the corner office ahead of others, at which point they often shift their focus to defeating other companies. This compulsion to be the captain of a winning team creates three kinds of problems.

Challenge #1 – CEO’s Play Games Employees Find Irrelevant

Part of being an effective executive involves learning the language of the C-Suite. Over time, this new lingo separates leaders from lower-level employees.

But the big problem is that what excites you, a Type A executive, is unlikely to inspire others. While staff knows there is a connection between EBITDA and their job security, it’s all a theory. Certainly, they feel no emotional bond.

As such, when you conduct a town hall you’re likely to speak glowingly of achievements in words that don’t resonate. You staffs’ needs are far more human, and it’s easy to lose track of them.

To build engagement, you’ll need to uncover employees’ actual aspirations, in order to satisfy them. For example, if getting their kids a decent education and making ends meet is a major part of their lives, you must start there.

Challenge #2 – CEO’s Craft Imaginary Competitions

The world is changing so rapidly that the old ways of thinking about competitors have become stale. In the past it was easier: ultra-competitive CEOs would find similar companies to compare themselves against. Then, they’d choose metrics such as profitability, stock price or revenue to be their yard-stick of accomplishment.

However, in a fast-changing landscape, your “competitors” are actually imaginary: made up. As industries and circumstances evolve, it becomes impossible to find other companies which are just like yours. There may be some overlap, but no perfect fit. Your orange ends up racing to a make-believe finish line against their apple.

As such, your claims to be (or plans to become) “Number One” are increasingly empty. They are a simplistic way to motivate yourself that may suit you, as a Type A executive, but no-one else.

Even aspirations to claim a “World-Class” standard look silly in today’s world. Anyone who cares can achieve this goal by defining a narrow standard. But even then, customers don’t care about such claims.

Challenge #3 – CEO’s Forsake Customers

While most MBA programmes are built around competition, that approach is becoming a distraction…at best a sideshow. It’s far better to develop a sharper focus on meeting customer’s unmet needs.

But this is no solid target. Customers’ needs are evolving due to new technologies so it’s become harder than ever to discover a customer’s “Job-to-be-Done”. (The term refers to the actions a customer takes to meet their unmet needs.)

The pandemic has led to shifts in many customers’ Jobs-to-be-Done, as they adopted new behavior patterns. Many companies unwittingly fell out of touch, and haven’t re-established a unique understanding. They run the risk of missing the mark.

Just observe the way Uber and AirBnB disrupted their respective industries before the pandemic. They used modern technology to tap into idle, low-cost resources (i.e. people’s cars and rooms). Now, they are shifting their processes to accommodate the new customer need for sanitized environments.

In short, they have been adjusting their companies’ business models, in concert with changes in their customers’ needs.

There are other ways your company can meet unmet needs, but when it happens, don’t be confused by your success. Definitely don’t claim it as proof of being “Number One” or “World Class” to start a new round of chest-beating.

Instead, use it as fuel to fire up a fresh cycle of customer research which, in the end, is the best insurance policy against disruptions of all kinds.

Francis Wade is the author of Perfect Time-Based Productivity, a keynote speaker and a management consultant. To search prior columns on productivity, strategy, engagement and business processes, send email to columns@fwconsulting.com

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Shifting to online methods of reaching prospects

Too many executives are unaware of game-changing ways their markets are shifting. Their post-COVID audience of prospects and customers now expects more than message blasts. Instead, they require your company to become better attuned to their unmet needs. Fail to do this and they switch to competitors.

Remember the days when advertising meant print, display, and broadcast messaging? The core idea? Deliver to you a blast of information from the company, targeted at your attention. Then, cross their fingers, hoping that you would respond favorably at a later time and date.

Contrast that method with the effectiveness of social media advertising. On Facebook, Twitter or Instagram, your clickable behaviour is tracked and analyzed. Then, an algorithm decides which advertisements to send. As such, you receive a highly customized and targeted set of messages.

If you are a typical executive, you may be dimly aware of the difference between old and online methods. An interesting factoid.

However, you should pay closer attention.

The companies who are using online messaging are “learning” more about their customer’s unmet needs than you can imagine. They’re analyzing the details to draw powerful conclusions.

It’s an improvement over the prior state of affairs, captured by John Wanamaker’s joke: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!”

With today’s technology, one can actually tell. How should your business use this capability?

  1. Track changing customer behaviour

If your company isn’t doing business online yet, you may explain that your customers are not to be found there in large numbers.

But that’s not a valid reason: you can use online interactions to learn about your customer’s behaviors, even if their numbers are small.

For example, your firm can test a hundred marketing messages to see which ones bring people into your funnel. Then, in your next step, apply different followups to determine how they react.

Consider it to be a cheap way to do critical research.

This level of detailed information puts your ads on broadcast media to shame in terms of its feedback value. Better yet, you should be able to learn where behavior changes lead to long-term habits that didn’t exist before.

This kind of precision is taken for granted by online advertisers, but few traditional marketing executives understand its power firsthand. The learning curve is too steep. As such, COVID has catalyzed changes they can’t track.

Consequently, many companies are being left in the dark by competitors who are gaining deep intelligence. Your best customers may be at risk.

  1. Conduct experiments on fresh innovations

A side-effect of this new capability is that your organization can shorten the time it takes to confirm an original product or service. This solves an age-old problem: how can you determine which offerings to bring to market?

In the online era, you actually don’t even need to sell anything to find out. Simply create advertisements for a new imaginary offering and see how an audience responds.

It’s a form of advanced market research that works far better than asking people whether they like something or not.

Imagine, you can bring prospects all the way to the point where they enter credit card numbers, revealing their intent to pay. In this approach, you are following their actual behavior, not their surveyed opinions.

Plus, you should gather groups of likely customers in a single place and partner with them to build the first version of your introductory offering.

As your fans, they give you valuable feedback that helps you craft the new product or service for the larger mainstream market.

These experiments deliver you invaluable data quickly, giving you a powerful advantage. The cost? Minimal.

  1. Anticipate Unmet Needs

Finally, you can even track the precursor to prospect’s new behaviours – unmet needs. By definition, these make up a moving target. Why? As customers absorb your prior innovations, they outgrow your existing solutions. Breakthrough technologies accelerate this process, leading them to start looking earlier than ever for replacements.

COVID has accelerated these changes, but many organizations will close down waiting for old behaviours to return. For most, the “new normal” is one they can’t anticipate: they just don’t have the information necessary.

Better, smarter companies will arrive at the same point in time with a bunch of data on their new customer’s needs. They’ll have innovations lined up which might be in demand by customers who know when they’ll be released.

Does your firm believe that after COVID finally departs it plans to launch a big, traditional advertising blast? If so, you could be making an egregious error.

Instead, take action now to develop the sophisticated information to build deep relationships that anticipate customer’s unmet needs.

Francis Wade is the author of Perfect Time-Based Productivity, a keynote speaker and a management consultant. To search prior columns on productivity, strategy, engagement and business processes, send email to columns@fwconsulting.com

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How Is It Important But Not Urgent?!

Using the Eisenhower Matrix Productivity Method Longtime productivity technique, Eisenhower Method, is often tied to the myth of President Dwight D. Eisenhower. After all, it’s named after him! But, there’s much more to the prioritization method than meets the eye. In this episode, the ProductivityCast team explains the Eisenhower Matrix (or more aptly, the Merrill-Covey Matrix) and analyzes the use cases for the time-tested tool. (If you’re reading this in a podcast directory/app, please visit https://productivitycast.net/114 for clickable links and the full show notes and transcript of this cast.) Enjoy! Give us feedback! And, thanks for listening! If you'd like to continue discussing How Is It Important But Not Urgent?!: Using the Eisenhower Matrix Productivity Method from this episode, please click here to leave a comment down below (this jumps you to the bottom of the post). In this Cast Ray Sidney-Smith Augusto Pinaud Art Gelwicks Francis Wade Show Notes | Using the Eisenhower Matrix Resources we mention, including links to them, will be provided here. Please listen to the episode for context. https://youtu.be/tT89OZ7TNwc How to be More Productive by Using the “Eisenhower Box”Avoid the "Urgency Trap" with the Eisenhower Matrix TodoistRemember the Milk Raw Text Transcript | Using the Eisenhower Matrix Raw, unedited and machine-produced text transcript so there may be substantial errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases. The time coding is mm:ss (e.g., 0:04 starts at 4 seconds into the cast’s audio). Read More Voiceover Artist 0:00Are you ready to manage your work and personal world better to live a fulfilling productive life, then you've come to the right place. ProductivityCast the weekly show about all things productivity, here are your host Ray Sidney-Smith and gousto been out with Francis Wade and Art Gelwicks. Raymond Sidney-Smith 0:17Welcome back, everybody to ProductivityCast, the weekly show about all things personal productivity. I'm Ray Sidney-Smith. Augusto Pinaud 0:22I'm Augusto Pinaud. Francis Wade 0:23I'm Francis Wade. Art Gelwicks 0:24And I'm Art Gelwicks. Raymond Sidney-Smith 0:25Welcome, gentlemen, and welcome to our listeners to this episode of productivity cast. Today, we are going to be talking about what is colloquially known as the Eisenhower method or the Eisenhower matrix. And what I wanted us to do is to cover kind of the origin and the outline of what the Eisenhower matrix is. So we all have a better understanding of it. There's a little bit of mythology around the Eisenhower matrix and the methodology underpinning it, then we're going to talk about our experiences with the Eisenhower matrix and how matrices generally can help us be more productive. And then talking a little bit about when and why you should use it. Where are the contexts in which the Eisenhower matrix can work? And then, of course, how we can blend it with other methodologies, productivity methodologies that we all use in our own productive worlds. So let's start out with what the Eisenhower matrix or what the Eisenhower method is. I'll start with the fact that in 1954, former US President Dwight D, Eisenhower quoting someone else, he was actually quoting Dr. Roscoe Miller, who was the president of Northwestern University. And so he was speaking to the second assembly of the World Council of Churches, it turns out and he was he is quoted as quoting Dr. Miller as saying, quote, I have two kinds of problems, the urgent and the important, the urgent are not important, and the important are never urgent and quote, this has come to be known as the Eisenhower principle or the Eisenhower matrix. Many people have then mythologized that somehow Eisenhower had developed this whole entire methodology around it. But the reality is,
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How to Tackle the Problem of Conglomerate Strategy

How do you craft a strategic plan for a group of companies? Why do so many efforts end up with nothing more than “last-year’s-plan-plus-5%?” Discard this path of least resistance if you hope to capitalize on COVID opportunities.

Conglomerates are, in the best of times, difficult to plan for. Units compete for resources in different markets, creating a headache for whoever must make an optimal allocation. It’s a challenge of comparing apples to oranges by executives who don’t specialize in either fruit.

The hope is that by the end of the day, each business unit has a unique set of marching orders: a custom “breakthrough strategy”. It should be powerful enough to meet customer’s unmet needs, conform to disruptive technology trends and prevent competitors from gaining a foothold.

Furthermore, at the group level, the overall strategy shouldn’t be just a grab bag of ideas. Each individual plan should be part of a puzzle that makes up a single coherent picture.

However, I have sat in group meetings in which business unit MD’s flounder when asked for their organization’s strategy. After a bunch of PowerPoint slides, it becomes clear: they have no real strategy. At most, they have a list of tactics.

Furthermore, in these pandemic times, most are facing game-changing disruptions. This requires them to engineer the “next normal.” More often than not, they simply aren’t equipped to get the job done.

Before your business units drift into becoming another Nokia or Blackberry (i.e. a has-been), how can your group of companies prevent its component businesses from failing?

Step 1 – Engage business units in long-term planning

The simplest request is for business units to lengthen their planning horizons. Ask them to look 15-30 years out. Give them the examples, support and templates they need to produce a feasible, detailed plan. While it needs to account for current trends, the team shouldn’t be limited by them.

After all, this is not an exercise in predicting the future, but crafting one which includes preferred outcomes.

For the average MD of a business unit, this is likely to be a tough activity. But even clumsy attempts will push executives into the right zone of discomfort.

Step 2 – Develop leaders’ everyday planning skills

To improve C-suite skills, don’t turn strategy into a onetime or annual event. Instead, train them to think strategically at all times.

Some group CEO’s mistakenly assume this is easy. In their role, they spend 80% of their time on strategy, and 20% on daily operations. However, the reverse is true for their business unit MD’s. The fact is, in their progress up the ranks, the drumbeat for immediate results kept them awake at night. Their ability to adapt quickly helped them get promoted.

As such, your organization may not be organized to think strategically, and MD’s will find this to be a challenge. Don’t let them languish.

Instead, give them the training and coaching to implement their strategy from month to month. Their environment is changing so fast that if they don’t keep the big picture in mind, they could miss out on opportunities created by disruptions like COVID.

What if they fail to grow the required skills? Expect big mistakes that destroy value and produce a “diversification discount” in which the sum of the parts of your company is greater than the whole.

Step 3 – Make Clear Proposals

Once a business unit has completed its planning, MD’s must advance proposals to the central group organization. This is pure lobbying: an appeal to support the business unit’s strategic plan with tangible resources.

Your leaders may also need to be trained to become balanced, fact-based advocates of the specific value they can bring in the mid to long term.

Their clarity is essential. Why?

As group executives hear a range of proposals, they need to make collective decisions about the direction of the entire organization. Consequently, business units will receive good news or bad news depending on decisions made to allocate funds, attention and power.

As such, MD’s must be clear as the future of the organization relies on the quality of their analysis. If they do a poor job, bad decisions will be made: a harsh reality.

But the worst decision of all is not to make any. Some companies drift along, sitting back to watch what happens next.

By then, the savviest staff members have found jobs elsewhere, looking for real leaders to follow. Customers uncover better products and services, and value is destroyed.

While it’s hard to marshal a conglomerate strategy, it’s a problem which must be tackled to assure the future of the entire organization.