Category: culture

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How to Manage a COVID-era Ineffective Employee

Is there at least one staff member in your office whose lack of productivity has been exposed by COVID? Before the pandemic, you had a favorable opinion, in general, of the person’s performance. But once they began to work from home, their output plummeted. How should you intervene? Is it worth the time and effort?

The fact is, you may be in a bit of shock. In each company, there are employees with diplomatic skills who excel in social gatherings, are constantly active via email and get along with everyone. They’re always available to help, playing the role of a consummate corporate professional. Some dress and speak with authority, enjoying a first-hand relationship with members of the C-Suite.

However, working from home has been a breakdown for them. While you couldn’t imagine an office without their daily presence, the pandemic has taken away their ability to impress. Now, they are being judged solely by their most recent outputs. Unfortunately, since March 2020, you can hardly point to anything they have created of significance. While others have shined, they have disappeared.

As you look back, you wonder. The truth may be that their performance was always lacking. Perhaps they just didn’t keep up with technology. Or new knowledge. A few were living on past successes, reminding everyone of their historic value.

Sadly, you conclude that they had become experts in “keeping” rather than “doing” their job. Now, you must make a decision about their future. Here are some steps to follow.

  1. Get the facts

Oftentimes in Caribbean companies, low performance goes unflagged because managers are unwilling to have difficult conversations. The result? Years of performance reviews which produced stellar reports. In short, there may be no written record or warning of any issues whatsoever. Any discussions which hinted at a problem are, in the past, forgotten.

If this is the case, in the absence of any other information, it’s safe to assume that the employees have no idea they have fallen behind. While they may have personal, private suspicions, don’t speculate. Most employees care about doing a good job and have some degree of anxiety regarding their continued employment. Don’t presume an emotional state.

Instead, focus on the facts and separate them from any interpretations which you have added. If you need to write them down for the sake of clarity, do so. By the end, each factoid should pass the video-tape test: visible actions that could have been recorded if a camera were available.

If you recall incidents which took place before COVID versus those which showed up after, all the better. However, if you have no facts; stop. You can’t take further action until you can satisfy yourself (and others) that it’s all not just a figment of your imagination.

  1. Prepare for the Conversation

With the facts in front of you, take time to prepare to have a difficult conversation about what they mean. If you have never used a feedback model before, find one you feel comfortable with. I prefer the Observation-Impact-Suggestion framework as a kick-starter. It begins with the observed facts, continues with their impact, and concludes with a suggestion.

Practice this conversation opener with a colleague. Ask them for coaching to make it as effective as possible, even as they roleplay extreme reactions.

When the time comes, be ready to have a lengthy exchange with your employee to come to some sort of agreement on a way forward. Be prepared to help.

  1. Confront the Work from Home Reality

Beyond this individual’s performance lies the reasons why this discussion must be conducted in the first place. Performance management in most regional companies is weak, a fact which COVID has revealed. In response, some managers are itching to go back to the way things were, when they didn’t have to confront low-performers.

Make no mistake: the newly exposed low-performers also want to return to the safety of the office. Hence, both parties are in an awkward spot. But they will receive no mercy from the high-performers, who have found ways to motivate themselves during the pandemic. Freed from micro-management and wasteful commutes, they have shined brightly; some for the very first time.

What would it be like to have a full complement of self-motivated staff? If you commit to such an outcome, don’t simply lapse into business as usual, acting as if COVID was just an unwelcome interruption.

Instead, grasp it for the opportunity it is to transform the culture of your workplace. This bump in the road could be a catalyst for breakthrough results. Perhaps it’s an answer to your prayers.

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WhatsApp Groups for Employee Engagement

In today’s COVID era, local companies have seen a dramatic rise in the use of WhatsApp groups among staff. It’s been a love/hate relationship for most, but online groups have become a critical channel of communication. Is your organization boosting employee engagement via these groups, or sitting by hoping the fad will die off?

Remote work has made virtual, intra-company communication more important than ever. By replacing its digital sibling, email messaging, WhatsApp has become the popular default choice. Now, your official email updates are being ignored. Your employees’ habits have shifted; they are using the app over a hundred times per day.

Unfortunately, a number of poor practices have also arisen. In response, most executives and HR departments watch from the sidelines as the software shapes their organization’s culture. No-one knows what to do, or even whose responsibility it is to ensure this channel adds productivity. How should your company influence a change which is already underway?

  1. Accept WhatsApp’s power and limitations

Understand that you can only influence WhatsApp, not control it. Unlike email, the messages being shared aren’t sitting on IT’s servers, where management can observe and dispose of them at will.

Also, individual accounts don’t belong to you. Disgruntled ex-employees can continue their hourly gripe sessions with key workers for months to come.

As such, WhatsApp groups have a life of their own. For example, a small chat between friends can quickly grow to reach the limit of 256 users. Any hot topic can dominate the space and take over attention, including office gossip. Individuals can use it for self-promotion, or to attack others.

Unfortunately, the range of responses is limited. For example, when a group develops a nasty sub-culture, an administrator may only see a single course of action – to delete the group. However, this final act of desperation doesn’t prevent former members from forming a brand new chat to continue the discussion.

Yet, despite this danger, WhatsApp remains the most effective way to have a conversation within a small to medium-sized group of people. It’s already your employees’ most popular app. Some companies try to counter its power by launching their own app. If you try this tactic, “Good luck!” Be prepared for staff to bypass it. Instead, they’ll discuss your attempts to take over their chats in their groups.

Your best bet? Accept WhatsApp’s role as today’s trusted, and most frequently used, channel of corporate communication between staff.

  1. Play the Role of Coach

If the channel is already out of your control, the best option is to provide workers with skills to use the platform effectively. Essentially, this “if you-can’t-beat-them-join-them” strategy is your way of spreading sound WhatsApp principles to others. You hope that they’ll act in ways that support the well-being of your employees.

This means that someone needs to become versed in the apps’ best practices, such as:

  • realizing that group chats are not the same as individual chats – once the number of participants grows beyond 10, a unique space is created.
  • setting up a moderator and establishing guidelines or rules of engagement.
  • developing a strategy for large groups, such as splitting it when the number of members reaches 100.

Where do these come from? This short list is based on my experience in regional WhatsApp groups of all sizes. Your company needs to develop its own insights in keeping with your policies and strategy.

The sad fact is, most companies don’t train their employees to be productive in either meetings or electronic messages (email and WhatsApp). The net effect? A ton of waste, even as these activities take up a reported 25-50% of employee time.

  1. Encourage Exception Reporting

Unfortunately, WhatsApp’s design encourages users to think of themselves as individuals, not corporate citizens. Therefore, they act in their own interests, first and foremost.

However, there’s another dimension which you must consider: the impact of online discussions on the entire staff. For example, when an employee quits, but doesn’t exit a WhatsApp group discussing sensitive company matters, everyone is affected.

Your organization should act to introduce this broader perspective.

In cyber-space, employees need to ask a new question: “What is best for all concerned?” In this context, someone can act to protect a fellow employee, a department or their entire company by intervening and alerting others when trouble is brewing.

The truth is, these are uncharted waters. Executives who ignore the powerful immediacy of WhatsApp Group communication are putting their heads in the sand, hoping it will go away. It won’t. Gear yourself and your staff for the new reality of remote work dominated by digital messaging at scale.

Francis Wade is the author of Perfect Time-Based Productivity, a keynote speaker and a management consultant. To search prior columns on productivity, strategy, engagement and business processes, send email to columns@fwconsulting.com.

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Are you a Tit-for-Tat Manager?

As a company leader, you are probably interested in employees doing their best work. But most new staff members quickly lose the inspiration they had on their first day. How can you intervene so that precious employee motivation doesn’t get lost so soon?

An old man woke up one morning to the sound of stones hitting his zinc roof. He ran out to see a bunch of kids running away, laughing as he shook his fist and shouted at them to leave him alone. After several episodes in a row, he drew them into a conversation, from a distance: “Come stone my roof tomorrow and I’ll give you each some money.”

The following morning, they each received J$100 for their antics. But he apologized. He could only afford J$50 to repeat their performance. Deciding it was still a bargain, they returned the next day and collected their payment from the obviously senile senior citizen.

Shaking his head, he said: “There’s so many of you…I can only pay you J$1 tomorrow.”

“That’s all? Cheapskate…Forget it!” they complained as they stalked away for good.

While the old man was a master manipulator, there are managers who unwittingly produce the same result. Their employees start out being “transcendent”, but end up stuck in a “tit-for-tat”. The only difference is that everyone is unhappy with the outcome. Here’s why this happens.

  1. A Transcendent Beginning

Most employees are naturally motivated at the outset of a new job. When asked to give discretionary time and effort, they are often quite willing to do so. They are inspired.

Unfortunately, it doesn’t last, but it’s not because of the circumstances. The transcendent state they initially enjoyed is one they can’t manage for very long. In other words, they are unable to explain why they feel the way they do. Also, they don’t identify the drivers of their positivity, fail to intervene when it slips away, and sometimes even regret that initial burst of motivation.

And most company cultures are unhelpful.

They don’t foster transcendent ways of being, let alone act to keep them alive. Toxic employees attack them with open cynicism. Those who are “too happy” have obviously “drank the Kool-Ade” – a snide reference to the suicidal Jim Jones cult.

In other words, companies allow this precious resource to fritter away as if it weren’t important. However, it’s actually critical.

In fact, most organizations do a good job of promoting staff to the executive suite, where transcendence is the norm.

Unfortunately, top leaders take their own motivation for granted. They also don’t realize that as they rose in the corporate ranks, they left the de-motivated behind. They no longer had to contend with the most embittered. Their amnesia leaves them unaware of the battle new employees face, made worse by a lack of help from their direct managers.

2. Why Most Leaders Become Tit-for-Tat Managers

Even though leaders may be transcendent, few have the ability to inspire their troops to extraordinary actions. Instead, the average manager devolves into a Tit-for-Tat: “No-one does anything if they aren’t being paid”.

While there’s abundant evidence this thinking is flawed, they cling to this explanation. It’s the ultimate escape from responsibility because there isn’t a single organization on earth with enough Tit (i.e. cash) to induce a meaningful Tat (i.e. a transcendent culture.) Why? Research shows that apart from short, physical activities, more pay does not produce motivated behavior.

In other words, ineffective managers surrender, then blame their staff. But is there an alternative? Yes – the fact is that transcendent cultures do exist.

  1. Prevent the Slip into Tit-for-Tat Relationships

The best interventions take place before the slip begins. Organizations can train employees to work with their habits of thought that often turn a dip into a landslide.

Eastern philosophies teach that joy is inside all of us. Unfortunately, its presence fades as we pick up defects in our thinking patterns.

However, mystics also argue that transcendence is merely a transformation away. If taught, we can learn how to become like the old man in the story: someone who coaxes a change with the right dialogue. In other words, we can pick up the kind of self-talk which transforms and returns us to a transcendent experience at will.

There are a number of effective methods to try, including affirmations, meditation, and journaling. More advanced approaches require fresh mental models picked up from coaches, books and therapists. (For more than a decade, I have used The Work of Byron Katie.)

The startling realization is that most organizations offer nothing at all. If they were to start, they would probably see that the high motivation present in the probationary stages never goes away completely. They just need to invest in helping staff remove the obstacles.

Francis Wade is the author of Perfect Time-Based Productivity, a keynote speaker and a management consultant. To search prior columns on productivity, strategy, engagement and business processes, send email to columns@fwconsulting.com.

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On Fostering Powerful Admins

As an up-and-coming leader in your company, do you need an administrative assistant? If you are adamant that you don’t, consider that it’s only a matter of time before your mind changes. The question is, do you know why this will take place?

The position of administrative or executive assistant has been under assault. In times past, the role was the exclusive domain of women who possessed shorthand, typing, and organizational skills. While the first two tasks have been replaced by note-taking technology, the third has become all-important.

In fact, there are a number of women running Jamaican companies behind the scenes. They all used to be admins. Outside their organizations, they are unknown, but insiders know the real story. Recently, Big Bosses’ memory has started to fade. Their facility with the latest technologies has slipped, but their admin has stepped up to play a vital, but quiet role.

Furthermore, persons in these roles have added specialized digital and online skills no-one else in the company has. But they are far more than IT geeks. Their unique position means that if you aspire to the executive suite, or already sit there, you need an admin by your side.

Take note of the McKinsey research completed by DeSmet and Bevins. According to their article “Making time management the organization’s priority”, admins enhance a leader’s power. Also, executives who are effective time managers receive “strong support in scheduling and allocating time”. Only 7% of ineffective time allocators said the same.

What would it take for you to have that level of support, preferably before you become desperate? Here are a couple of steps.

Invest in Administrative Talent

Following the low pay, low-skilled secretarial positions of the past, some companies still treat admins as if they aren’t important. For example, some HR managers are quite willing to put a brand new hire in the office of the CEO, believing that such persons are interchangeable.

Using the old, outdated definition, they are.

However, once admins are seen as a critical part of executive success, the game changes. The person (who can be any gender) requires specialized training in each step of their development. This should be introduced as they climb the career ladder, enabling them to serve managers at higher levels. In fact, there should be a healthy pipeline of assistant talent at all times.

Also, companies shouldn’t pay assistants peanuts. Not only is the role important, it should attract quality persons who have their own aspirations. Low salaries simply won’t engage those who can add value to the C-Suite.

Be Prepared For a Partner

As a high-performer, you may be quite capable of navigating any new technology, and managing the demands on your time. However, the moment will come when you won’t be able to juggle all your business and personal commitments on your own.

As such, you need to give thought to the kind of person you intend to work with. What practices will they perform? How well? Should other staff relate to them as the power behind the throne?

Unfortunately, personal productivity among executives varies widely, because few have received any formal education on the topic. As such, they aren’t taught how to leverage someone who helps them manage a busy calendar, to-do list, or project plan.

Up until now, it’s also unlikely that you have benefited from the feedback or coaching required to be productive at higher levels. As such, you may be underestimating the demands which will be made on you, and the need for a team approach.

Consider the television show “The West Wing”. Jeb Bartlett, the President, had a decades-long working relationship with his admin, Mrs. Landingham. Several times per day, he asked: “What’s next?” In keeping with the character of a perfect assistant, she was always ready with an answer.

If you haven’t recruited such a person in preparation for promotions you hope to attain, start looking. Likely subjects may already be in your company. But sometimes you can recruit talented admins from other organizations where they just aren’t being appreciated.

More importantly, if your corporation doesn’t foster its administrative assistants, undertake a coordinated attempt to change the culture. If folks think that having an assistant is a perk like a bigger office or a company car, challenge this thinking.

Introduce the idea that admins are powerful contributors to the executive suite. Without them, your organization may be wasting time and effort on meetings, email and scheduling activities.

Advocate the notion that these necessary evils are better left to the trained professionals. Show the powers that be that the value of their skills far outweighs the cost of their salaries. Then, champion concrete changes.

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Overcoming COVID’s Communication Gaps

As a leader, has the advent of “working from home” distanced you from your employees? As a result, have you witnessed unwanted behaviors? Perhaps you have even realized the unexpected: workers who are actually worse off.

In some companies, we have noticed a surprising phenomenon: Employees who had a good relationship with the organization’s leaders before COVID are now becoming fearful of the same executives. In other words, a certain anxiety has arisen.

It’s led to many staff members working longer and harder, but this added effort doesn’t come from a healthy place. Ultimately, this behaviour does more harm than good because it’s being driven in a way that’s just not sustainable.

The Problem

The average Jamaican worker operates in a perpetual state of low anxiety. The proof? Managers who arrive here from other countries notice talented individuals acting like victims. Furthermore, many of our workers thrive when they migrate to more supportive environments.

On a daily basis, local staff members cope with their fears by developing a heightened sensitivity towards the “Big Man” or “Boss Lady”. Outsiders are shocked to see the deference our employees give to powerful people, going out of their way to elevate and “Big Them Up”.

For example, staff members in some organizations know exactly where the top manager is at all times: when she is absent, work comes to a halt. In others, people scan the CEO’s demeanour to understand his mood. If he is on the warpath, they broadcast the news internally, and warn their colleagues to act accordingly.

But these are all just survival techniques. Our workers developed these habits because executives embody a threat to their well-being. As in slavery, the wrong word from the wrong leader can lead to dire outcomes: public shame, disrespect and separation.

While the exact coping mechanisms vary, their intent is the same: to relieve the state of anxiety. And to some degree, they succeed.

The Pandemic’s Impact

Enter COVID-19 and the mandate to work from afar. Some are thriving: they have escaped the scrutiny of micro-managers and enjoy a fresh freedom to be productive.

However, most are not accustomed to the new disconnection from their organization’s leadership. Now, they are left to their own thoughts and worst fears: a bad thing. Here’s why it happens.

The fact is, the average worker is a social creature: closely linked to other people in the workplace with whom they can share informal interactions all day long. Any scary news or rumors were (before COVID) moderated by the presence of their colleagues, even if no words were passed. At a glance, one could gather critical information by simply observing the environment.

Furthermore, if the CEO happened to walk through the company, staff could feel comforted by her proximity, reducing their anxiety. The quality of her “Good Morning” and the quickness of her pace communicated valuable messages. Questions like “Will I be fired today?” dissipated with her smile.

With new work from home norms (such as Zoom) all these emotional supports have disappeared. In fact, staff is spending more time in meetings than ever before. Perhaps it’s all an effort to compensate for the lack of informal communication which has fueled rumours and driven up anxiety.

Creating the Contact People Need

In a radical departure from the past, some are suggesting that the physical workplace should be retained…but only as a place to socialize. By contrast, an employees’ focused, productive efforts should occur at home, where they are free of distractions. The original purpose of the two locations should be swapped.

But that’s futuristic, post COVID thinking. We can’t follow this prediction today because of the pandemic. What can be done in the meantime?

Some companies have responded by creating informal gatherings between employees. These are opportunities for their people to enjoy each other’s company without a business agenda. Apps like Remo and Airmeets are built for these kinds of interactions, offering far more possibilities than the average meeting software.

However, the most important chats are not with peers, but with superiors. These can be implemented to prevent a rise in anxiety. In spite of busy schedules, some companies are including executives in game nights, cocktail hours, joint training and other gatherings. These are designed, scripted activities (not just random hangouts) which are meant to reduce the emotional distance from bottom to top.

In this context, these informal, but intentional, interactions between leaders and staff serve an important purpose: they help compensate for a cultural challenge in the Jamaican workplace. Together, they provide a way for companies to avoid a predictable spike in employee anxiety in pandemic times. It’s a corporate tactic suited for the distance we’re forced to maintain.

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Signs of an Unhealthy Probation

Years ago, I mistakenly worked for someone I shouldn’t have. Since then, I have wondered: could I have foreseen what transpired? Were there early warning signs I overlooked?

Abundant research shows that employees don’t leave companies; they leave bad managers. We need look no further than the outgoing White House, with its record high turnover, to find an outstanding example. Many high-profile staffers depart (and have left) amidst a storm of tweeted insults.

I had a manager who did the same: publicly bad-mouthing me to others long after we had parted ways. Since then, I have scoured my memory to determine what the predictors of an unhealthy relationship with a boss might be. After all, if I could see them happening in real-time, I could confront them, knowing that they never go away by themselves.

Anyone who is considering a new position can do the same. For most jobs, companies offer a probationary period to test an employee’s suitability. In their eagerness to please, few new hires consciously realize it’s also a unique opportunity to ask: “Are there early warning signs of an incompetent manager who will eventually make my life miserable?” While these aren’t easy to pick up, here are three red flags you should look out for on your next assignment.

1. Being Liked

Arguably, it’s a natural desire to want to be liked, but becoming a competent manager involves outgrowing this everyday tendency. Over time, good managers learn to place the welfare of others and the mission of the company above their own need to be accepted.

In this context, a probationary period is a chance to see what your manager does under stressful situations. Will they stick to principles, or give in to the weakness to say and do things which are popular, or avoid getting themselves into trouble…all in order to be liked?

If you witness your manager “throwing people under the bus” i.e. blaming others in order to be liked or accepted, watch out. It’s safe to assume that the worst treatment meted out to others will one day be directed at you.

But this doesn’t mean that your manager is a “bad” person. They may be very well-intentioned…and completely clueless. Your task in this phase is to uncover the raw truth about their competence and act accordingly, setting aside any wishful thinking so you can take decisive action.

2. Looking Good

Another faulty behaviour to watch out for are those intended to make a manager look good…at all costs. There are many variants of the theme: some focus on physical objects such as their clothing, cars and houses. Others try to show off using their kids or spouse. A few lord their intellectual or artistic achievements.

It all amounts to a relentless campaign to compete with, defeat, and dominate those around them. As a new employee, if your manager uses you as a tool to further his/her ego-based objective, it’s corrosive.

Why? The moment will eventually come when you make a mistake. If your manager’s reaction under pressure seems bombastic (i.e. out of proportion), he/she may be putting the welfare of others in the back seat. Instead, their efforts to avoid looking bad include a tendency to become abusive.

3. Not Stepping Up as the Owner

As a new employee, perhaps the most difficult (but important) trait to detect in your manager surrounds taking responsibility. It’s a skill many managers struggle with, finding it to be unnatural. After all, it flies in the face of self-protective human behaviour which is so essential to our basic survival.

In fact, holding oneself publicly accountable equates to putting oneself in harm’s way…at risk. The act of doing so on a continuous basis is the very definition of a capable manager.

Yet, it remains a tricky behavior for employees to flag, especially early in their careers. Here’s a useful shortcut: observe if your manager apologizes sufficiently when he/she makes a mistake. You’ll be able to know by measuring the degree to which the apology restores the trust and goodwill that existed before the error was made.

In fact, if you work for a manager who publicly apologizes for a mistake you (not him/her) made, pay attention. Their resistance to the temptation to hang you out to dry, may indicate that you have a true winner.

This positive “warning” sign may mean that you shouldn’t leave. However, if all you can sense are the other incompetencies listed above, consider your probation a success: you have detected a manager you should probably quit.

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How to Inspire “Paused” Employees

As a result of the pandemic and the recession, are many of your staff-members unconsciously “working-to-rule”? In other words, have they reverted to doing the minimum possible to keep their jobs? If so, what can you as an employer do to break them out of a dangerous rut which could drive your firm all the way into bankruptcy?

These are scary times, and with good reason. Here in Jamaica, COVID is spiking to unforeseen levels and as the death-toll mounts, even more people are testing positive. Furthermore, the economy faces poor predictions as we enter the traditional slowdown of the tourist season. Arguably, business confidence is at its lowest ever.

Consequently, most of your employees are probably stalled. Confronted by bad news and distracted by children who would normally be in school, they are overwhelmed. Laying awake at night, they are pre-occupied by the need to keep themselves and their loved ones safe.

It seems only natural: in response to a threat, you should focus on defending yourself. However, when the threat is enduring, there’s a limit to how well a good defense works. Case in point: you can’t win the football World Cup by only preventing goals from scoring. Plus, deep within the human spirit lies a steady force that drives us to do more than just survive.

Unfortunately, few corporate leaders know how to transcend the “survival” stage of the pandemic. With each spike, they reset their companies’ attention to the usual: social distancing, wearing masks and working from home. But there will always be spikes…for now. A vaccine won’t make its way to our citizens for several years.

In the meantime, your company may just go out of business.

Instead of waiting and resetting every few months, how can you take your employees out of the “pause”?

1. Think Big

A few years ago, the US Coast Guard had such a challenge. The world was changing rapidly and its old operating mode as the first-responder to sea-based emergencies was no longer working. The threats it faced were now organized: some by terrorists and others by global forces such as climate change.

The organization needed to take into account incipient trends, then rise far above them. As opposed to merely reacting, it needed to shape long-term outcomes. That could not happen in the short term.

Instead, the organization developed a decades-long scenario in which it transformed itself, creating a new, influential role in the future. From that end-point, it worked back to today, resulting in a difficult re-organization impacting thousands.

But my experience leading Jamaican companies planning tells me that the articulation of a vision isn’t enough. To some degree, we are immune from such leader-talk courtesy of politicians. Now your people are, quite rightly, skeptical of bombast.

They should be.

Research shows that overblown visions of the future can be de-motivational. Why? When a goal is too far out of people’s reach, they give up, asking themselves, “Should I waste time on a failure?”

2. Be Fact-Based and Realistic

The first way out of this dilemma is to create a numbers-oriented map of the journey from the future back to the present. Such a chart is quite difficult to craft, but it starts by defining a specific year for your goal, such as our own “Vision Jamaica 2030”.

Furthermore, it must show how critical metrics such as top line revenue, EBITDA and market share need to change to accomplish your end-point. Plus, it needs to capture qualitative milestones. Finally, projects and interventions which take months or years to implement should be added in and synchronized with the other targets.

The end-result is a detailed picture of the journey your organisation must take from now until the stated year of your vision.

Some would say that such detail is likely to be “incorrect”, and they are right. This is not an exercise in prediction or accuracy. Instead, it’s meant to galvanize your organization with not only a destination, but a realistic means of reaching it.

Why is this activity important to employees? Without this level of specificity, they won’t buy-in, and will simply add the goal to their mental list of empty promises. This is the problem with overarching, vague vision statements. They have stopped working because people are immune to the optimism of “world-class” pronouncements which are more ignorant than credible.

One way to tackle this challenge is to involve all your staff in your data gathering. After all, this is their future you are crafting. Take care to address all the facts and assumptions they deem important.

The fact is, in these difficult times people want to be inspired…but moreover, they don’t want to be disappointed by a CEO’s pipe-dream. Focus on creating a vision that’s realistic and you’ll replace their unwanted fears with a motivation that enlivens and lifts them to extraordinary achievement.